President Obama’s 2009 inaugural address was certainly composed by some of the brightest rhetoricians
in the country. But one slip-up in
particular…
“As we consider the road that unfolds
before us…”
…reminds us that even the best mix their metaphors. Political
speeches make easy pickings when it comes to the harvesting of linguistic sour apples,
because metaphorical imagery is frequently used to help a listener visualize
the talking point. Elsewhere in the speech, the president effectively used images of the perseverance of American revolutionaries by relating their militaristic circumstance to our economic circumstance:
"Let it be told to the future world that in the depth of winter, when nothing but home and virtue could survive, that the city and the country, alarmed at one common danger, came forth to meet it."
"Let it be told to the future world that in the depth of winter, when nothing but home and virtue could survive, that the city and the country, alarmed at one common danger, came forth to meet it."
So
where did President Obama stumble?
We recall that metaphors are a form of
figurative language that allows us to describe an abstract concept with a dissimilar,
often concrete, image. In the line from
the address, two concrete images are intended to describe the abstract concept
of the future of our country:
1. Our country’s future is like a road that we will follow.
2. Our country’s future is like a map that is unfolding.
The problem is that metaphors work by creating
images in our mind, and the President’s mixed metaphor evokes two dissimilar
images. A road cannot unfold like a map, so what image can we form?
Don’t worry if the example is just
clicking now. Mixed-metaphors can be
tricky, because we get so used to using concrete images (like road or book) that we transform them into abstractions (like journey or story.) We call these dead metaphors, which is a kind of cliché. Last week I talked about the cliché impact and how it sneaked into our
language.
Since mixed metaphors are sneaky, I can
give a technique for spotting them. As
you read, imagine each subject and verb in its most literal sense. Doodle the scene if necessary. If the runner gets to fly down the track (like a bird,) then, for the purposes of that sentence, that is his one and only super
power. He doesn’t also get to shoot past the
crowd (like a bullet) or climb through the pack (like a monkey).
When we find them, how do we fix our mixed metaphors?
There are many solutions, but basically
one of the images has to go. Using
President Obama’s speech as an example:
1. As we consider the road that we must travel...
2. As we consider the map that unfolds
before us…
Metaphorical images can make great speeches as well as great papers, but we have to be sure that— in keeping with the law of comic book characters— each subject gets only one super power.
Great heavens! I love this:
ReplyDelete"Political speeches make easy pickings when it comes to the harvesting of linguistic sour apples".