Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts

Thursday, March 14, 2013

Getting Write to the Point

I lament the days of creative intros. The love that resides inside of me for a good analogy or an interesting personal narrative experience in an introduction is immense.

It seems that introductions such as these have gone by the wayside.

When I sit down to write a paper, I now get right to the point all the while sitting there thinking, "Shoot. I've sold my soul. This is boring." I used to be all about those fun and flowery introductions.

For a long time, I thought that the difference between story-like introductions and scholarly "get right to it" introductions was simply writing experience. There is some truth in that because much of my early writing generally started with either an analogy or humorous bit to grab my reader's attention. I honestly did not know how to start a piece of writing any other way.

But after two years of  Graduate school, I reckon I've changed. 

My writing now gets right to the point even though I tried to meander a bit in the opening of this post.
This tendency has caused me to wonder if this is a sign of writing experience or perhaps a sign of the times.

Yes, people do seek to be entertained (almost all of the time) as if we are terribly afraid of being bored. Yet, when it comes to reading audiences want to get to the important information first. Perhaps people want to form an opinion as quickly as possible or to simply get that need-to-know information. I'm not sure.

Could it be that the most important information is what entertains us the most?

I figure that we as people have forgotten how to wait and also how to converse (in writing and speech).

We have gotten used to the 24/7 hustle and bustle. We want what we want when we want it.
We argue that we don't have time for many things and so lengthy conversations have started to disappear, replaced by character limited tweets and status updates.

In her article "The Flight From Conversation" Sherry Turkle writes, "We are tempted to think that our little 'sips' of online connection add up to a big gulp of real conversation. But they don’t. E-mail, Twitter, Facebook, all of these have their places — in politics, commerce, romance and friendship. But no matter how valuable, they do not substitute for conversation. Connecting in sips may work for gathering discrete bits of information or for saying, 'I am thinking about you.' Or even for saying, 'I love you.' But connecting in sips doesn’t work as well when it comes to understanding and knowing one another. In conversation we tend to one another. (The word itself is kinetic; it’s derived from words that mean to move, together.) We can attend to tone and nuance. In conversation, we are called upon to see things from another’s point of view" (Sherry Turkle's article can be found here).

Isn't that what an introduction is supposed to do, call upon one to see things from another's point of view?

I find myself wondering if this shift in conversation has anything to do with the shortening of introductions?

Do we no longer have time for a good story, metaphor, or analogy?

Possibly the difference in introductions is that "flowery" introductions can be considered creative writing, and scholarly writing is often not thought of as creative. In fact, I hear "tone needs to be less creative and more scholarly" all of the time in a lot of my academic writing.

This frustrates me. So, scholarly cannot be fun? Who has decreed that scholars aren't creative writers?

Isn't all writing creative? 

Why is flowery not considered intelligent and smart writing?

This made me think of scientific writing, which is most often straight to the point. A lot of scientific writing states final outcomes in the beginning of the document -- and will even go so far as to list what will be written about in the document right off the bat.

Maybe academic writing is becoming more scientific and formulaic?

Should I be angry at WAC?

I really don't know.

Things I do know:  I appreciate an entertaining and bold introduction, and scholarly writing tends to bore the pants off of me, and although I'm 35, I seem to be a product of the current generation (what is it now...I think I'm technically a Gen. Xer...).

I believe that introductions will continue to follow this trend.

Heck, I wouldn't be surprised if 20 years from now academic papers start with the thesis statement (I'm talking first sentence type of start). Perhaps someday, all that writers produce will be abstracts.

The world seems to to have forgotten how to caress its readers, ease them into the paper, make them want to read the paper, and enjoy reading their paper--seduction of the reader has been replaced by timeliness.

These are the musings of a graduate student on Spring Break.

Tuesday, January 29, 2013

Who is Reading You?

Last week I blogged about the importance of understanding the writing assignment. I failed to consider one key aspect we should consider before beginning to write: Who Is Your Audience?

In order to figure out your audience, consider the assignment.

Writing instructions will sometimes include the purpose or the scenario for a paper topic. For example: a professor may ask his or her class to write a letter to a political figure, to "your future self," or to create an informative pamphlet for a certain demographic of reader.

However, many assignments will not directly list the identity of the audience. In most cases we assume our reader/s to be the instructor or our fellow classmates.

Beware: this assumption can be dangerous.

Students who automatically assume that their audience is the teacher and/or their classmates run the risk of missing the point of the assignment.  For example, if the professor assigns the class to write a informative pamphlet on smoking geared towards teenagers, then we should use language directed to them rather than the professor.

Using plain language in this scenario is a better choice.  The author of such a pamphlet must not use specialized jargon or complicated medical terms. The point of the assignment would be missed, and the student can be in jeopardy of receiving a lower grade.

There is more to consider than just language; consider content as well.

Oversimplifying the content can be another risk when considering the audience. Writers can be too vague when they believe their audience is just as informed on the subject matter as they are.  This is especially true when the audience is the professor or fellow students.

The trick here is to achieve a good balance. Don't over explain or understate.

Put yourself in the shoes of the audience. Ask yourself these questions:
  • What is the typical language style expected by your reader?
  • What will the reader want to know?
  • How much will they want or need to know about the topic?
  • What is the purpose or importance of the subject to your reader?

Monday, November 12, 2012

Consider Audience When Using Sources

This morning as I perused online news, I stumbled on a story from Fox News reporting that the creator and voice of Sesame Street’s character Elmo is under investigation for child sex abuse. In this online report Fox News provides a link to TMZ.com as the source for the story. 

At this point I became skeptical. I began to question the creditability of the news report not only because I was unfamiliar with TMZ.com, but also because the name sounds unreliable. 



I followed the link offered by Fox News to see what I could learn about TMZ.com. The website appears to be a gossip site, featuring a “Got a Tip” text box in the top left corner of the home page.  Clearly, TMZ.com is asking its readers for gossip tips. I no longer believed the report.

As it turns out, CNN and MSNBC are also reporting on the story. So the scandal (as journalist say) may have ‘legs’ after all.
But that isn’t the point.

The point is that because Fox News cited TMZ.com as its source, I, the reader, doubted the information presented to me. Only after careful consideration of other sources did I confirm that the story may be credible (although low-brow).

When students write papers,they cannot presuppose that their audience will take the time that I did with the Elmo story (especially since embedded links aren’t possible in print form). Students must use credible sources when writing. Not only do the sources need to be credible, but they must sound creditable to the intended audience.

For example:

If a student were to write a serious paper exploring the rate of anorexia and poor body image mentality on college campuses, using a source like cheezeburger.com is a poor and insensitive idea even if the information gathered was pertinent.

Or

If a student decided to write on the credibility of today’s political leaders and cited bamboozled.org as a source of information, an unintended response from a reader maybe laughter. 

When gathering information, a student’s priority should not be the easiest place to get it. Instead, one should consider these tips from Purdue OWL.
"What type of sources does your audience value? If you are writing for a professional or academic audience, they may value peer-reviewed journals as the most credible sources of information. If you are writing for a group of residents in your hometown, they might be more comfortable with mainstream sources, such as Time or Newsweek. A younger audience may be more accepting of information found on the Internet than an older audience might be.”

Using these tips will undoubtedly improve the context and creditability of a paper. Fox News and other news outlets may benefit from Purdue’s advice as well.  

Tuesday, October 30, 2012

Writing Does More Than Make You a Better Writer

I have worked in sales of one form or another for over twelve years. My experience runs the gamut from part-time retail, commission-based sales, leasing, door-to-door, you name it. What I have found is no matter the position of sales, the central challenge is communicating effectively.

Much of my time as a salesperson overlapped with my education as an English major.  During this time, as my skills in communication improved, I discovered the importance and the difficulties of communication in the sales process. 

From the salesperson’s perspective, I am often amazed at the limited ability customers seem to have with communicating their needs. On the other hand, I am also amazed at the lack of inquiry and details my coworkers provided to customers. Often times I come to the rescue of my coworkers when I overheard a potentially disastrous conversation. 

The communication breakdown almost always occurs when the customer and the salesperson fail to see things from the other’s perspective. The customer assumes the salesperson is already aware for what is being asked, and the salesperson assumes that a wealth of product knowledge is shared with the customer. The result is almost always frustration and failure. However, on the rare occasion when the two parties assume nothing and see things from the other’s perspective, the result is almost always a success.

The difficulty of communication between the customer and salesperson is similar between writer and reader. When composing a paper, a writer cannot make the same assumptions similar to that of the frustrated customer and salesperson. Unless the intended audience is informed, the writer must avoid speculating that the reader is already aware of the subject and that the reader possesses any subject knowledge. In short, the writer must deeply consider the reader’s perspective and play an active role in considering his or her audience. 


Consider my latest endeavor as a salesperson of raw building materials to contractors and do-it-yourselfers. If I were to write an informative pamphlet for contractors on necessary information when requesting a quote on a roof truss systems, then I could assume some general information is shared. However, if I were to write a pamphlet on the same topic for the do-it-yourselfer, then I would assume no shared information. 

However, writing from a reader’s perspective involves more than a consideration of an audience. Detailed and exact language is also necessary. It is important that a writer develops concise and informative prose. This is important for many types of writing, be it descriptive or informative essays, resumes, or lab reports. 

As one becomes more successful with this style of writing, which comes almost entirely from practice and education, the skill of communicating effectively can be applied to any form of communication.

As we learn to consider our audience through writing, we learn the skill to communicate effectively, and skillful communication is a huge part of any success.              

Wednesday, October 17, 2012

Writing to Read

As I sat in my Intro to Grad Studies in English course and listened to the professor talk about our upcoming colloquium, I began to panic.

How am I supposed to write something interesting and original enough for people to want to listen to me read it for two minutes let alone twenty minutes?

How can I make reading it sound captivating and entertaining, and not like Ben Stein in a Clear Eyes commercial? (Sorry, Ben Stein, but you would put us all to sleep in no time.)

And so I began to worry, but I was not and am not alone. There are not only my classmates who feel the same way about presenting a paper to an audience full of professors and fellow students, but there are people all over the world agonizing about giving a presentation: in class, at a conference, at work.

Wherever they may be, anxiety is flooding through their veins as they anticipate that moment when they have to stand in front of a room full of people (who look like a firing squad ready to take their speaker down at the first fumbling of words or gap in logic)

and impart their knowledge and/or argument.

It is intimidating. No one likes to make mistakes or to embarrass him or herself. And even less people like to admit they just don’t have the answer to a question shot out from the firing squad (the audience) in the Q & A portion of their presentation, because no one likes to look “stupid.”

So, how can you or I or anyone around the world make our writing better for a piece of work to be presented orally?

I think one of the best things anyone can do is remember our audience; the rest falls under this umbrella of advice.

If we wouldn’t want to listen to our paper be read aloud, the odds are – no one else will either. So, the best place to start is to pick a topic that we are interested in and passionate about in some manner.

Once we have our topic, draft the paper. Edit, and draft again until you feel it is “just right.” It should be organized in such a way that it is cohesive, not all over the place. If we lose our audience in the first two minutes of our presentation, they will most likely stay lost (or start checking their Facebook) for the remainder of the allotted time.

It should flow in a way that makes it easy to follow, even if a printed copy is not available for the audience to read along. Good transitions are a key point in avoiding losing the audience. They act as guideposts. They let the audience know where we are and where we are heading. Once we have all this down on paper…

Practice, practice, practice. And practice some more. Present it to an audience of one in the mirror. Read it to some friends. If they are good friends they will tell us, “Dude, this is SO boring. No one cares,” or they will say, “I really didn’t expect to be that interested in it, but that was really intriguing.” Feedback is our friend in this situation: good or bad.

That mirror or those friends will let us know when something is awkward or confusing. Practicing also gives us a better idea of our timing: how long will this take to read? If there is time for questions, when do we need to start wrapping up the presentation? If we have humor or an emphatic point embedded in our presentation, how many seconds can be allowed for laughter or applause (it could happen) before moving on to the next lines?

Thinking about all of these things as we write will help us become more engaged with the material and how to arrange it in just the right manner to keep our audience as engaged as we are.

Of course, the point of these sorts of presentations is to “Wow!” the audience. It helps our self-esteem to know we did a good job, and it is even better if we did a great job. Hearing the applause at the end or being asked engaging questions at the end are just a couple ways to tell bad from good, and good from great. They will also boost that self-esteem or knock it down a couple notches, but that will most likely come as a direct result of how much time, thought, and effort was put into the work presented.

So arise, go forth, and conquer that writing and reading!  Oh, and try not to sound like Ben Stein.

Monday, April 9, 2012

Cracking the Code

The person standing in front of you hands you a document, black words on white paper. It looks familiar like you should know it intimately, yet a strange language appears in the margins. They are handwritten in a hand that is not your own. They appear deliberate as if they are right where they're supposed to be. But you don't know what they mean. The characters look like they could be letters in English but the words seem like they're only partial words. Things like "awk" or "trans" in a bold red hang on the borders of the familiar text.

We all know this scenario. The professor issues back papers with comments but they all seem to use a codified method of commentary that students aren't usually familiar with. Worse yet, though the problem is addressed by the professor, the method of redress remains a mystery. "Develop more"--develop what more?

Here I hope to dispel the mysteries of these strange writings and turn them from red-inked hieroglyphs to constructive comments.
  • awk - "awkward." This is almost always a wording issue. The easy solution for this is to read the marked phrase out loud. Does it seem verbose? Do you get tongue-tied reading it? Then you might find a more concise and clear way to write it.
  • trans - "transition." Sometimes you'll see this in conjunction with the word needed. All this means is that you're missing a transition from idea to idea which causes your reader to get confused. Want some suggestions for transitions? Purdue OWL's got your back.
  • frag - "frag." Despite common beliefs, it does not have anything to do with grenades. This is just pointing to a sentence fragment. Double-check your sentence and make sure to make it complete. As the Purdue OWL mentions, a sentence fragment occurs when a complete sentence gets a period jammed in the middle of it or dropping a dependent clause on its own. These are easy fixes--get rid of the period or give the dependent clause a direct object or complete verb, depending on the context of the sentence.
  • ref - "referent." Likely, it's a case of using words like "this" or "that" but it's unclear as to what you're referring to with them. Make it more clear what the "this" or "that" is by being more specific.
  • ? - "what." That's a rough translation of the teacher's comment. It simply means that the point you're trying to make isn't getting across to the reader.
  • sp - "spelling error." Check your spelling. It probably didn't get caught by spellcheck or maybe you spelled the word correctly but used the wrong one.
Teacher's comments will often be unique to their courses, so it's possible that your instructor will be the first person you want to ask when it comes to his or her comments. There are some instructors who are so nice as to give out sheets that explain the comments they usually use on a paper.

Friday, January 27, 2012

Playing to an Audience of ... None?

In my past life, which means before kids--a time that I have to admit I struggle to remember, I was an actor.

The company that I was a part of performed on Thursday, Friday, and Saturday nights and would then also have a Sunday matinee. It became very easy to know what kind of audience to expect on each of the performances.

Thursday nights the crowd would be alive because it was close to the weekend, and their hopes were high! Friday nights crowds were always snoozers because the people were always too tired from the week at work to react to anything anymore. The audience on Saturday night was always fun. After all they had relaxed all day and were in weekend mode. And Sundays audience were referred to as the "Blue Hairs" and would seldom react to anything at all but generally seemed pleased.

As actors we had to adjust the way that we performed so that it would compliment the blah or excited audience. This was easy to achieve, and we all did it effortlessly, and this mindset has transitioned into how I adjust my voice for an audience while writing scholarly papers.

However, this task is not easy for some people, and I have heard students in the Writing Center complain about it. It goes something like this, "A new semester rolls around and BOOM - new teachers! New expectations! Crap! After I just mastered writing the way my professor wanted. Now I have this new teacher, and I can't figure out what he wants, and when I sit down to write everything that I write just sounds like garbage. I know I'm not a bad writer, I just can't seem to write to this audience." That is when I say, "Well, then...forget about your audience."

Which is generally followed by a long pause and blank stare.

FORGET ABOUT YOUR AUDIENCE? Really? Isn't that a rather bold move?

At first, I thought that it was, and I worried that my first year writing professor might have somehow sensed me saying this and had a mild stroke. But then I came across a very famous article by Peter Elbow, and if you don't know who he is...FIND OUT...he is all sorts of amazing, and I have a mild crush on him. The article is titled "Closing My Eyes as I Speak: An Argument for Ignoring Audience."

In this article Elbow suggests that "When we realize that an audience is somehow confusing or inhibiting us, the solution is fairly obvious. We can ignore that audience altogether during the stages of writing and direct our words only to ourselves or to no one in particular--or even to the 'wrong' audience...This strategy often dissipates the confusion" (52.)

Although the writing that you produce, while ignoring your audience, may seem sloppy or not professor acceptable, remember that this is just a rough draft. The important part of this exercise is that it enables you to start writing!

I once had a professor that told me that I could never ever ever start a sentence with the word "So." So (take that!) it was all that I could think about while writing the paper. I worked so hard to write a paper without using "so" at all, that when it was done, it just didn't sound like me, and it also was a terrible paper. My heart wasn't in it, and the important message that I was trying to convey was lost in the disjointed "I'm trying to please my professor" style of writing.

That is when I decided that I should just forget about this professor and just write my paper. When I started writing with no one in mind, just writing to get what I wanted to say on the paper, everything went so much smoother.

I am a firm believer in the fact that audience is very important, but if you are struggling writing for that audience, I suggest that you take Elbow's advice and forget about it.

Once you get the writing done, you can go back and tweak your paper for your intended audience. Change some words if you have to or revise what you had written. Delete all those sentences that started with "So" and so on and so forth. Adjusting your voice, yourself, your ethos can be very hard to do, but it is not impossible. If you find you are struggling writing those start of the semester "getting comfortable" papers, just get self-centered and think of you. There is time to revise those written words, so become self-focused and write that bad boy ...  forget about that audience of blue hairs out there. Instead play to an audience of none.

Interested in reading Peter Elbow's totally rad article? See below for the citation.

Elbow, Peter. "Closing My Eyes as I Speak: An Argument for Ignoring Audience." 49.1 (1987) : 50-69. Print.

Thursday, January 19, 2012

Pick me! I'm Awesome!

It's that time of year again - when the weather is bi-polar, New Year's resolutions are still in effect, bank accounts are rebounding from Christmas shopping sprees, and Personal Statements are written. Many of you are graduating this semester and have started applying to Graduate Schools or perhaps you are wistfully applying for jobs in anticipation of graduation. Either way, the Statement of Purpose is something that you may find yourself writing in both situations.

What exactly is a Statement of Purpose? Is it different than a cover letter? According to the Purdue Owl, the Personal Statement is, "...your opportunity to sell yourself in the application process". A Personal Statement can be thought of a Cover Letter beefed up on steroids. They are generally two-three pages long, and they sing your praises.

Well, ok. This sounds doable and easy enough, right? You've been writing ten to twelve page papers lately. Two-three pages will be cake right? Also, this is your chance to tell future employers or universities how smart and great you are and how you would be a fantastic fit to their community. Simple, stuff...yeah? Surprisingly, no. The Personal Statement can be one of the hardest pieces of writing that you may ever produce. Why is that? Why is writing about yourself in a positive light so hard?

Well, for starters more than likely you have been writing about everything ASIDE from yourself for a very long time. Perhaps you wrote about yourself in a personal narrative in your first-year writing class or maybe used a life story as an anecdote to add emotion to a paper (I drop that bomb quite often), but actually writing about your strengths, education, and life history with depth is probably something you haven't done in a super long time and may not feel comfortable doing. After all, it seems that most of us aren't out there in the world wearing sandwich boards touting our awesomeness. Should we be? Sometimes...and most definitely in the Personal Statement.

So, then how in the world do we write a Personal Statement that "sells you" but is humble at the same time? Well, for starters don't go flying into it blind. Don't try to rough draft this thing and see what happens. More than likely you will end up with a piece of text that you feel is inadequate and awkward. Instead of rushing in and writing first spend some time asking yourself some questions about  ...  yourself. On a piece of paper take the time to answer the following questions that the Purdue Owl suggests are helpful:

• What is special and impressive about your life story?
• When did you become interested in this field?
• What are your career goals?
• Have you had to overcome any unusual obstacles or hardships?
• What skills do you possess?
• What personal characteristics do you possess that make you a perfect fit?
• Why might you be a stronger candidate for grad school than other applicants?

Once you have answers to these questions, you may feel a bit more comfortable writing about yourself and may also have a good starting point. The first question--"What is special and impressive about your life story?"--could produce a funny or moving anecdote that would make for a fantastic introduction to your Personal Statement. After all, the first paragraph is the most important part of your Statement. In that very first paragraph, you will either snag your readers' attention or sadly lose it. The first paragraph sets the tone for the entire Personal Statement. So, really spend some time on your opener and make it something that your reader will understand and remember.

What do you do after a bad-ass opener? Easy. You simply tell them what you know! Which should be simple for you because your awesome, right? Isn't that what your sandwich board said? This is the place where you can get into the nitty-gritty of what you have learned about your area of expertise. Take some time to list classes that you have taken, conferences that you have presented at, work that you have done with other people in your field, or internships that you have been a part of at a school or organization. Just make sure that you are specific  ...  don't say something like, "I went to a conference in Florida, learned a lot and met a lot of people." Ugh. That's a bummer to read; plus it doesn't really tell me anything about you or the conference. How about instead saying something like, "I had the opportunity to present my research at the National I'm Awesome Conference in Florida in the spring of last year. During this time I met many people in the field and discovered that they too, are awesome." Although it may seem to you that you are padding your sentences or loading them up more than you need to do, don't think of it that way. Instead think of this as being extra specific in order to ensure that your reader knows and understands that you really know what you are talking about.

Some things NOT to do in your Personal Statement may seem obvious, but if I don't mention them I will worry all night long about it, and then I won't sleep--and I need my sleep. So, in order to ensure my future rest, please remember the following:

Not all subjects are Personal Statement appropriate. You should probably stay away from "hot button" or controversial topics. After all, you really don't know who might be reading your Personal Statement, and you don't want to offend them and then run the risk of your application being tossed to the side. Also, bringing up things that you accomplished in high school might not be appropriate for your personal statement. I know you're proud of being voted "Most Popular," but more than likely a college or future employer won't care about that.

Don't send off your Rough Draft. The Personal Statement needs to be as close to perfect as you can make it. Take the time to reread your draft, make changes, use spell check, and look closely for grammatical errors. Also, have a peer/parent/sibling/dog read over your Personal Statement for you and don't be afraid to make the changes that they suggest. Peer review is a powerful tool! If you don't have anyone close by that can help you, pop into your schools Writing Center. In the EIU Writing Center, we frequently assist people working on Personal Statements, and these clients recognize that sometimes writing needs a fresh set of eyes. And what better way to find out if you got the point of how awesome you are across by having someone who doesn't know you read your work?

Don't avoid researching your organization. Don't be afraid of research! Wait, what? Research for a Personal Statement? I know, it does seem silly because you should know all about you...right? However, it might help you to take the time to think about what sets your school of choice aside from other schools, or what is unique about your future place of employment. Do these unique factors relate to you? How? Write about it! This simple task may endear you to the reader of your Personal Statement because they will notice that you took some time to dig a little deeper about them, and that's love  ...  no?

Once in a while grad school or business applications ask specific questions for you to respond to in your Personal Statement. If this is the case, make sure that you know the format that the answers are required in. Sometimes the school or employer will simply want these answers woven into your statement, but once in a while these questions are considered supplemental to your Personal Statement and can be considered separate essays. It is always ok to call someone at the organization to clarify, and this ensures you will not make a silly mistake.

I know...this seems like a TON of writing....well, it is...but don't be discouraged! Slow down, think about the questions asked of you, and answer them as specifically as you can.

In short, what should you do while writing the Personal Statement? Talk to yourself, ask yourself questions, write responses  ...  several times if you have to so that you can get over that "I'm totally bragging about me!" feeling. Write an opening paragraph that the reader will remember you by; anecdotes or interesting stories about you are fantastic openers. Finally, remember to revise if needed! Find a peer and have them read your work, and take their suggestions.

Most importantly remember this, IT IS OK TO TALK ABOUT HOW AWESOME YOU ARE! The Personal Statement is your chance to brag about yourself and not have everyone think your an egotistical jerk! Get over the feeling of being a blow-hard bragger. The world won't know how great you are unless you tell them. Right?

Right.

Monday, September 12, 2011

What We Talk About When We Talk About Audience

"Filmed before a live studio audience." It's a phrase that introduced several sitcoms during the 1980's and '90's. The audience sitting in the sound stage of Cheers watched as the romantic tension unfolded between Ted Danson and Kirstie Alley or they listen to the philosophies of the beer-guzzling patrons of the Boston bar. The audience laughed when Cliff made a joke or childishly ooooo-ed when Sam and Rebecca exchanged flirtatious banter. The audience listened; the audience responded.

As writers, we have the responsibility to take note of the audience. The misconception for most students is that the only audience is their instructor. It's unsurprising, considering the main objective for the paper composer is not a clear concise paper, only one that provides a sufficient grade. It's difficult not to fall into that trap; we wish to appease the instructor so we write what he or she would like, or at least what we think he or she would like.

In truth, we never know what he or she would like for sure, save for the skeletal prescription offered by some syllabuses and writing assignment prompts, but sadly we limit ourselves to those parameters. While, yes, it is absolutely necessary to follow the instructions of a syllabus or prompt (there's more help there than you might think), we should strive to go a step further when writing a paper. We should think beyond the person at the podium and who else might read this. The initial thought may be that there is no one else who might read this, but that couldn't be further from the truth. A thoughtful paper will often be made an example for future writers, while the paper composed with less concerted effort will be forgotten or, in the rare worst case scenario, be made a cautionary example.

The easiest way to this may be to picture the reader before we begin composing, specifically when we're brainstorming ideas. If our first thought is our instructor, we must dash that image right out and start from scratch. Our audience will be dependent on our discipline--an economics paper will be intended for fellow economists, while a literary paper will be written with literature specialists in mind. While making such associations might be easy enough, the next part is easier said than done: we must think of a topic that will interest a large body of readers. While it will require more effort on our part, treating a paper less like an assignment and more like a work to be read by more than just our instructor will put us in a mindset for researching more and developing an unique and thoughtful argument about which to write.