Writing Does More Than Make You a Better Writer

I have worked in sales of one form or another for over twelve years. My experience runs the gamut from part-time retail, commission-based sales, leasing, door-to-door, you name it. What I have found is no matter the position of sales, the central challenge is communicating effectively.

Much of my time as a salesperson overlapped with my education as an English major.  During this time, as my skills in communication improved, I discovered the importance and the difficulties of communication in the sales process. 

From the salesperson’s perspective, I am often amazed at the limited ability customers seem to have with communicating their needs. On the other hand, I am also amazed at the lack of inquiry and details my coworkers provided to customers. Often times I come to the rescue of my coworkers when I overheard a potentially disastrous conversation. 

The communication breakdown almost always occurs when the customer and the salesperson fail to see things from the other’s perspective. The customer assumes the salesperson is already aware for what is being asked, and the salesperson assumes that a wealth of product knowledge is shared with the customer. The result is almost always frustration and failure. However, on the rare occasion when the two parties assume nothing and see things from the other’s perspective, the result is almost always a success.

The difficulty of communication between the customer and salesperson is similar between writer and reader. When composing a paper, a writer cannot make the same assumptions similar to that of the frustrated customer and salesperson. Unless the intended audience is informed, the writer must avoid speculating that the reader is already aware of the subject and that the reader possesses any subject knowledge. In short, the writer must deeply consider the reader’s perspective and play an active role in considering his or her audience. 

Consider my latest endeavor as a salesperson of raw building materials to contractors and do-it-yourselfers. If I were to write an informative pamphlet for contractors on necessary information when requesting a quote on a roof truss systems, then I could assume some general information is shared. However, if I were to write a pamphlet on the same topic for the do-it-yourselfer, then I would assume no shared information. 

However, writing from a reader’s perspective involves more than a consideration of an audience. Detailed and exact language is also necessary. It is important that a writer develops concise and informative prose. This is important for many types of writing, be it descriptive or informative essays, resumes, or lab reports. 

As one becomes more successful with this style of writing, which comes almost entirely from practice and education, the skill of communicating effectively can be applied to any form of communication.

As we learn to consider our audience through writing, we learn the skill to communicate effectively, and skillful communication is a huge part of any success.              

Concise Papers: The Key to College Writing

Although college writing assignments are diverse, most professors and professionals appreciate concision. There are many ways to make sure that a paper is concise and to the point. Whenever editing a paper, checking for word repetitions and redundant phrases is a good place to start. By focusing on cohesion, your paper can be more persuasive and elegant instead of wordy and cluttered.

Wordy sentences might occur mostly during the first drafts because you’re trying to get your ideas on the page. For example, Jackie might repeat “painting” throughout her paper instead of explaining the art piece in detail. And Michelle who’s writing a lab report might repeat “experiment” in her drafts. In an English class, Megan might use “author” too often and neglect using the writer’s last name to switch up word choices.

Here’s an example:

"In the piece of art, the painter creates a gloomy feeling by using different colors. Blending the colors together makes the viewer of the art feel very gloomy. The colors are a mixture of black and white with some gray that give off the gloomy feeling that the painter is trying to show throughout his/her piece."

In this example, the writer of this paragraph uses gloomy three times, as well as the repetition of the word color. If the author of the paragraph wants the paragraph to read smoothly, she’ll need to cut repetitive words to appear more concise.

Redundant phrases can also be a problem when referencing similar information throughout a paper. Phrases such as “passive kind of behavior,” blue in color,” as well as “advance planning” are a few examples of how information presented in a sentence is stating the same information in different ways.

Repetitive information and redundant phrasing are only a few red flags to look for when trying to make your paper more concise. One strategy to help pull away from redundant phrasing and word repetition is simply reading your paper aloud. Reading your paper aloud can help you catch these glitches and also make sure you’re presenting clear and concise information.

Going through your paper backwards sentence by sentence can also help catch awkward phrasing and redundant word usage. Starting from the bottom of your paper, read each sentence from beginning to end like normal. Doing this takes each sentence out of context and helps concentrate on the wording of every sentence.

Making a paper more concise can not only help you become a better writer, but doing so also helps the reader understand your main points.